Cookie Policy

Effective Date: 01.05.2025

At Zetu Bags, we value your privacy and are committed to being transparent about the technologies we use. This policy explains how we use cookies and similar tracking technologies on our website, the types of information we collect through them, and your choices regarding their use.

We use cookies to ensure our website functions correctly, enhance your Browse experience, understand how visitors use our site, personalise content and advertisements, and support our marketing efforts.

Our use of cookies complies with applicable data protection laws, including the General Data Protection Regulation (GDPR), the ePrivacy Directive (Cookie Law), and the California Privacy Rights Act (CPRA), incorporating Google Consent Mode v2.

What Are Cookies and Similar Technologies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information.

Similar technologies include:

Pixels (or Web Beacons): Tiny graphics with a unique identifier, embedded invisibly on web pages or emails. They track user actions, like whether an email was opened or a page visited.
Local Storage: Data stored locally on your browser, similar to cookies but can hold more data and persist longer.

In this policy, we refer to all these technologies generally as “cookies.”

How We Use Cookies

We use cookies for several purposes which broadly fall into the following categories:

Marketing & Advertising Cookies: These cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. They are also used to measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement. These cookies are used only with your explicit consent, managed through Consent Mode v2.

Strictly Necessary Cookies: These cookies are essential for the operation of our website. They enable core functions like secure log-ins, placing items in your shopping cart, and ensuring the website loads correctly. Without these cookies, the site cannot function properly. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. We do not require your consent for these cookies as they are necessary for the service you have requested.

Analytics & Performance Cookies: These cookies collect information about how visitors use our website – for example, which pages are visited most often, how long visitors spend on each page, and if they encounter error messages. This data is aggregated and helps us understand and improve the performance and usability of our site. These cookies are only activated with your explicit consent.

Functionality Cookies: These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalised features. They can also be used to provide services you have asked for, such as enabling customer reviews or remembering your preferences for future visits. These cookies are only activated with your explicit consent.

Specific Cookies and Technologies We Use

Based on the categories above, here are examples of specific cookies and technologies we may use and their general purposes:

Strictly Necessary

Cookies related to user sessions (keeping you logged in).
Shopping cart cookies (remembering items in your cart).
Cookie consent management cookies (remembering your consent choices).

Analytics & Performance

Press Ranger: Tracks user engagement originating from external PR and media placements to measure the effectiveness of outreach efforts.

Google Analytics 4 (GA4): Collects data on website usage and performance (e.g., page views, traffic sources, user interactions). Data is processed to provide aggregated insights. Integrated with Consent Mode v2 to respect your consent choices.

Microsoft Clarity: Provides visual heatmaps and session recordings to understand user interaction patterns on pages.

Functionality
- Trustpilot: Used to collect and display user reviews and ratings, enhancing trust and providing social proof. May place cookies to facilitate review submission or display widgets.
- MailPoet: Used for managing email subscriptions and sending transactional or marketing emails. May place cookies to track interaction with emails or manage subscription preferences on the site (note: primary function is email, but can interact with cookies).
Marketing & Advertising
- Google Ads: Used for tracking conversions from advertising campaigns and remarketing to users who have visited our site. Utilises Consent Mode v2.
- Meta Pixel (Facebook/Instagram): Tracks user actions on our website resulting from Facebook/Instagram ads (e.g., views, add-to-carts, purchases) for conversion tracking, remarketing, and building custom audiences.
- AdRoll: Facilitates cross-platform retargeting to users who have previously visited our website.
- Taboola: Recommends relevant sponsored content across the web based on your Browse behavior on our site.
- Blastable: Supports targeted email campaigns triggered by user behaviour on the website, potentially using cookies to identify user segments or track activity.
- MailPoet: Can be used for marketing automation and segmentation based on website activity tracked via cookies (in addition to functional use).

Data Collected and Sharing

The types of data collected through cookies depend on the cookie’s purpose but may include:

Your IP address (potentially anonymised or pseudonymised).
Device information (type, operating system, browser type).
Browse behaviour (pages visited, links clicked, time spent on pages, referring URL).
Purchase information (items viewed, added to cart, purchased – for conversion tracking).
Preferences (language, region).

This data is shared with the specific third-party providers listed above to enable their services (e.g., sending data to Google Analytics for analysis, sending data to Meta Pixel for advertising). These third parties may use the data according to their own privacy policies (links provided below).

Cookie Duration

Cookies can be classified by their lifespan:

Session Cookies: These are temporary cookies that expire when you close your browser.
Persistent Cookies: These cookies remain on your device for a set period (which can vary from minutes to years) or until you delete them.

The exact duration of persistent cookies used on our site is typically detailed within our cookie consent management tool.

Consent Management and Your Choices (Consent Mode v2)

We are committed to giving you control over your privacy. When you first visit our website (and periodically thereafter or if you clear your cookies), you will be presented with a cookie consent banner.

Consent Banner: The banner allows you to Accept All cookies, Reject All (non-essential) cookies, or Customise your preferences.
Customise Preferences: You can choose which categories of non-essential cookies (Analytics, Functionality, Marketing) you consent to.
Google Consent Mode v2: Our website implements Google Consent Mode v2. This system adjusts the behaviour of Google’s tags (like Google Analytics and Google Ads) and other integrated services based on your consent choices. If you do not consent to Analytics or Advertising cookies, Consent Mode v2 instructs these tags to either not drop cookies or to send only basic, non-identifying information (such as aggregated conversion counts without linking to a specific user). Your consent signals are also communicated to other relevant vendors via standards like the IAB Europe’s Transparency & Consent Framework (TCF 2.2), where applicable.

Managing Your Preferences After Consent

You can change or withdraw your cookie consent at any time by:

Clicking the [Manage Cookie Preferences] link, which is typically located in the footer of our website. This will reopen the consent banner or a preference centre where you can adjust your settings.
Using your web browser settings to block or delete cookies. Most browsers allow you to manage cookies via their settings. However, blocking all cookies may impact the functionality of many websites, including ours (particularly the Strictly Necessary cookies). For instructions on how to manage cookies in your browser, we recommend visiting www.aboutcookies.org or checking your browser’s help menu.

Your Data Protection Rights

Under applicable data protection laws (GDPR, CPRA), you have rights concerning your personal data collected via cookies, including:

The right to access the personal data we hold about you.
The right to request correction of inaccurate personal data.
The right to request deletion of your personal data.
The right to object to or restrict the processing of your personal data.
The right to data portability.
The right to opt-out of the “sale” or “sharing” of your personal information (relevant under CPRA).

For full details on your privacy rights and how to exercise them, please refer to our main Privacy Policy.

Third-Party Provider Policies

Review the policies of the platforms we work with:

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our data processing practices. We will post any changes on this page and update the “Effective Date” at the top of the policy. We encourage you to review this policy periodically.

Contact Us

If you have any questions about our use of cookies or this policy, please contact us at: support@zetubags.com