Cookie Policy

The Gist: Cookies are small text files stored on your device that help our website work correctly, improve your experience, and support our marketing. This policy covers cookies, pixels, and similar technologies.

We use cookies to ensure our website functions correctly, enhance your Browse experience, understand how visitors use our site, personalise content and advertisements, and support our marketing efforts. Our use of cookies complies with applicable data protection laws, including the General Data Protection Regulation (GDPR), the ePrivacy Directive (Cookie Law), and the California Privacy Rights Act (CPRA), incorporating Google Consent Mode v2.

Similar technologies include pixels (or web beacons), which are tiny graphics that track actions, and local storage, which stores data in your browser. In this policy, we refer to all these technologies generally as “cookies.”

The Gist: We group cookies into four types: Strictly Necessary (for core functions like the shopping cart), Analytics (to measure site performance), Functionality (to remember your choices), and Marketing (to show relevant ads).

We use cookies for several purposes which broadly fall into the following categories:

• Strictly Necessary Cookies: These are essential for the website to operate. They enable core functions like secure log-ins and placing items in your shopping cart. We do not require your consent for these cookies.
• Analytics & Performance Cookies: These collect aggregated data on how visitors use our site (e.g., which pages are most popular) to help us improve performance. These are only activated with your explicit consent.
• Functionality Cookies: These allow the website to remember choices you make (like your language or region) to provide a more personalised experience. These are only activated with your explicit consent.
• Marketing & Advertising Cookies: These track you across websites to display relevant ads and measure campaign effectiveness. These are used only with your explicit consent, managed through Consent Mode v2.

The Gist: We use technologies from trusted partners like Google, Meta (Facebook), Microsoft, and others for analytics, advertising, and site features like customer reviews.

Based on the categories above, here are examples of specific technologies we may use:

• Strictly Necessary: Session and shopping cart cookies, and cookies to remember your consent choices.
• Analytics & Performance: Google Analytics 4 (GA4), Microsoft Clarity, Press Ranger.
• Functionality: Trustpilot (for reviews), MailPoet (for email subscriptions).
• Marketing & Advertising: Google Ads, Meta Pixel, AdRoll, Taboola, Blastable.

The Gist: You are in control. Our cookie banner allows you to accept, reject, or customize your cookie preferences. We use Google Consent Mode v2 to ensure our tools respect your choices.

When you first visit our site, you will see a cookie banner where you can Accept All, Reject All (non-essential), or Customise your preferences. Our site implements Google Consent Mode v2, which adjusts how Google’s tools behave based on your consent. If you don’t consent to advertising cookies, for example, the tags are instructed not to track you for ad purposes.

You can change your mind at any time by clicking the Manage Cookie Preferences link in our website footer or by managing cookies in your browser settings. Be aware that blocking all cookies may break some site functions.

The Gist: You have data protection rights, such as the right to access or delete your data. We may update this policy occasionally. You can contact us with any questions.

Under laws like GDPR and CPRA, you have rights concerning your personal data. For full details on these rights and how to exercise them, please see our main Privacy Policy.

We may update this policy from time to time. We encourage you to review it periodically. If you have any questions, please contact us at support@zetuafrica.shop.